The upcoming biggest sporting event of the year, FIFA world cup 2022 hosted in Qatar will be sponsored by popular cryptocurrency platform Crypto.com. It will be an exclusive cryptocurrency trading platform sponsor for the Qatar 2022 FIFA world cup event and the company will benefit both within and outside the tournament stadiums with its significant branding exposure.
The company today is one of the biggest cryptocurrency platforms founded in the year 2016 serving more than 10 million customers and accompanying over 4,000 employees across its offices in Asia, America, and Europe.
Through its service offering, the company is designed to accelerate the global adoption of cryptocurrencies enhancing the foundation of security, privacy, and compliance.
Apart from FIFA world cup 2022, the company has also acquired rights to the staples center, which is the home of the NBA franchise Los Angeles Lakers, which is worth more than $700 million for a 20-year deal.
Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com also commented “We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally”.
Adidas, Coca-Cola, and Visa along with Crypto.com also stand as the official sponsors for the 2022 FIFA World Cup. Formula One, Philadelphia 76ers, Paris Saint-Germain, and the Ultimate Fighting Championship are some of the sports organizations and sports teams sponsored by Cyrpto.com. In January 2022, the company also secured a five years partnership for USD 25 million with Australian Football League (AFL).